2024 World Barista Champion Mikael Jasin has been announced as the new Global Ambassador for coffee machine manufacturer Victoria Arduino.
“Mikael Jasin perfectly embodies the values of our brand. His passion, authenticity, and commitment are an inspiration to many people around the world. This is a great partnership, and we couldn’t be more excited. Mikael Jasin’s collaboration with Victoria Arduino involves not only promoting our products, but also sharing knowledge and expertise with the aim of offering the coffee industry increasingly high-performance technologies that can enhance every coffee and that are crafted with a unique design,” says said Marco Feliziani, Simonelli Group CEO.
Jasin and Victoria Arduino first connected in 2018 when the espresso machine brand offered Jasin a dedicated course to teach him more about the VA388 Black Eagle, the official World Barista Championship machine, ahead of his first world competition the following year, where he ranked among the top six competitors.
Since then, their partnership has gone from strength to strength. In 2021, Jasin was one of the faces of Victoria Arduino’s Black Eagle Maverick machine launch. In 2023, the company supported Jasin in the opening of Omakafé, a unique coffee-tasting location in Serpong Tangerang, Indonesia.
“Coffee has the remarkable ability to elevate ordinary moments into profound experiences in my life. It has, in a sense, changed my life. That’s why I love sharing this transformation with others,” says Jasin.
“I believe Victoria Arduino is the perfect partner to do so. As the saying goes, if you want to see change, be the change. That’s what inspires me, and it’s also what inspires Victoria Arduino in terms of technology, performance, and design.”
From 6 to 9 November, Jasin will feature on Victoria Arduino’s stand at the Korea Café Show. He will then officially present new products E1 Prima PRO, Eagle Tempo, and PureBrew+ in Vietnam (14 November) and Malaysia (3 to 4 December).
