German coffee machine brand WMF has relaunched its website, which it says “takes customer journey to a whole new level”.
“Through a unique visual brand experience, target-group specific industry pages, and informative success stories, visitors can actively experience the versatility of WMF coffee machines,” the company said in a statement.
The new website includes numerous intelligent AI features, such as a product finder and an interactive chatbot. Visitors can use the product finder to put all current machine models through their paces in three dimensions, filtering by machine type, cup capacity and industry as desired. An intelligent chatbot is also available to assist customers at any time.
WMF has designed the website to improve user-friendliness and customer interaction, and caters to the digitisation of the customer journey.
“The clear aim of this holistic customer approach is to improve user-friendliness and customer interaction. This commitment to true customer centricity was also a decisive factor in the development of the new website,” the company said.
WMF has also placed emphasis on clear user guidance, which is achieved through short, concise customer and industry-specific content and success stories that highlight the individual requirements and benefits for different target groups. Closer interlinking of content also ensures users can navigate intuitively through the site.
The new website design is designed for an organic flow of information and provides a central theme throughout the site. Animations, videos, and interactive ‘scrollytelling’ through text and images tell a coherent story.
“The website is designed to provide our customers with the best possible support in their individual decision-making process,” says Piero Adamo, Head of Digital Marketing at WMF.
Axel Fähnle, Head of Marketing at WMF, says: “With these AI functions, we ensure users always get the support they need and can get in touch with us even more easily.”
Visit the new website here.
