The Specialty Coffee Association (SCA) is preparing to welcome the international coffee community to Switzerland on 26 June with the opening of World of Coffee Geneva.
The expo, which runs from 26 to 28 June at Palexpo SA, will include a variety of events, talks, workshops, and roundtables, including four World Coffee Championships.
SCA CEO Yannis Apostolopoulos says bringing the global coffee industry together in Geneva represents an exciting opportunity.
“We are thrilled to welcome the global coffee community to World of Coffee Geneva, opening June 26 in Switzerland, one of the most active European countries in the global specialty coffee industry and value chain,” Apostolopoulos says.
“Geneva is the perfect host city for bringing together industry leaders, entrepreneurs, and coffee lovers from around the world. We look forward to three unforgettable days of learning, collaboration, and celebration.”
Alongside the World Latte Art Championship, World Coffee in Good Spirits Championship, World Cup Tasters Championship, and Cezve/Ibrik Championship, the SCA says the CEO Roundtable will be a key highlight of the event.
The 75-minute discussion, which will be hosted by Apostolopoulos alongside Dr Kristina Szalai of the Swiss Coffee Trade Association, will commence at 10.30am on Friday 27 June. The session will explore a range of industry opportunities and challenges including shifting consumer demands, price volatility, and rising compliance requirements to climate risks.
The Coffee Design Awards and Best New Product Awards will also take place during the event, as will more than 20 free lectures and 20 workshops.
Daily information sessions about the evolution of the Q Grader program will also be held, while cupping rooms and roaster villages will allow attendees to gain closer knowledge of the coffee at the event.
