A combined four World Coffee Championship events will be hosted in Bangkok and Brussels, following previous announcements the 2026 season would start with the World Latte Art Championship in San Diego and finish with the World Barista Championship in Panama.
World of Coffee Bangkok will host the World Cup Tasters Championship between 7 and 9 May, while World of Coffee Brussels will host the World Brewers Cup, the World Coffee Roasting Championship, and the World Coffee in Good Spirits Championship between 25 and 27 June.
The Specialty Coffee Association (SCA) says Bangkok is the ideal destination to host the World Cup Tasters Championship in Thailand for the first time.
“Bangkok, a vibrant city at the crossroads of tradition and innovation, offers a dynamic backdrop for this sensory-driven competition where speed, accuracy, and palate mastery are put to the ultimate test,” a statement from the SCA reads.
“As the specialty coffee scene in Southeast Asia continues to flourish, this event will spotlight the region’s talent and energy while welcoming a global coffee audience.”
According to the SCA, Brussels has been selected to host a trio of World Championship events because of its strong coffee culture and accessibility to the rest of the world.
“Brussels, with its global accessibility and historic coffee culture, is an ideal setting to bring together professionals, champions, and consumers from around the world,” says the SCA.
“Each WCC event serves as a catalyst for community-building and knowledge-sharing, while providing a space where baristas, brewers, tasters, and roasters can showcase their craft, challenge the status quo, and inspire the next generation of coffee leaders.”
