British coffee brand Kenco, owned by JDE Peet’s, has launched two new sachet products targeted at younger coffee consumers.
The new product line can be served hot or iced and includes flavours Whipped Americano Frappe and Creamy Latte. Both are said to be inspired by coffee shop trends and the increasing demand for chilled coffee drinks among Generation Z and Millennials.
The sachets are available in Tesco supermarkets in the United Kingdom (UK) priced at £1.99. In the coming months, the range will also be stocked in Sainsbury’s, Morrisons, and Asda.
“Convenience is king in today’s market, and our new Kenco Iced/Hot range directly addresses that demand,” says Maria Kabalyk, Head of Category & Shopper, JDE Peet’s UK & IE.
“By offering delicious coffee shop flavours in a convenient format, we’re empowering retailers to capitalise on the growing consumer desire for a wider range of high-quality, convenient iced coffee choices.”
Over the past five years, the global cold coffee market has seen major growth. According to a 2024 report by The Brainy Insights, the cold brew coffee market is expected to grow from US$604.57 million in 2023 to US$4,595.53 million in 2033.
In 2024, the UK reported the highest iced coffee sales in Europe and has seen 22 per cent compound annual growth rate in the past five years, according to Innova Market Insights.
