Anders Fredriksson, CEO of Löfbergs, shares his coffee industry predictions for 2025.
Löfbergs’ primary focus in 2025 will be on driving international growth. We are committed to building new business opportunities and establishing ourselves in new markets while strengthening our position as a leader in sustainable coffee.
The international coffee market will continue to face significant challenges, with rising coffee prices and the escalating impacts of the climate crisis at the forefront. This demands greater efficiency and responsibility across the value chain to ensure we can deliver coffee that is not only delicious and affordable but also produced with sustainability at its core. At Löfbergs, we see this as an opportunity to innovate and lead.
One of the most pressing global challenges in the year ahead is the European Union’s Deforestation Regulation (EUDR). While it is a crucial step towards protecting our planet’s forests, its implementation poses significant hurdles, not least for smallholder coffee farmers. Successfully addressing this challenge will require collaboration among governments, non-governmental organisations (NGOs), and private-sector actors like Löfbergs. We are ready to take our share of responsibility, ensuring that solutions are both effective and fair.
Looking ahead, our hope for the coffee industry is a future built on partnership. Addressing climate change and ensuring fair conditions for coffee farmers are essential to safeguarding the future of coffee. Collaborative efforts will be key to creating a thriving, resilient industry where every stakeholder benefits.
Together, we can navigate the challenges and create a coffee sector that delivers sustainability, equity, and exceptional quality for generations to come.
This article was first published in the January/February 2025 edition of Global Coffee Report. Read more HERE.
