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Home Business Leaders

Ludlow Coffee CEO Jamie Brown shares 2025 industry predictions

by Kathryn Lewis
January 13, 2025
in Business Leaders, Features
Reading Time: 3 mins read
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Image: Prime Creative Media / Musthafa E.K photography

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For Ludlow Coffee Group CEO Jamie brown, 2025 marks a momentous milestone for Coffee Planet as it celebrates its 20th anniversary.

Our key focus is commemorating two decades of coffee innovation, exceptional quality, and partnerships. We will launch a series of celebratory initiatives, including the introduction of limited-edition blends such as the Mocha Java, the world’s oldest coffee blend, alongside a new-age specialty blend that reflects our forward-thinking vision.

Moreover, Ludlow Coffee Group will prioritise global expansion through Jigsaw Coffee Company, the roastery side of our business, and accelerate efforts to achieve sustainability goals. Our aim is to combine legacy with innovation, showcasing how Coffee Planet has evolved while staying true to our roots.

Consumers are increasingly prioritising brands that reflect environmental and ethical values, pushing the industry towards greater transparency, sustainable farming practices, and eco-friendly products. Sustainability will remain at the forefront of the global coffee market.

One of the most pressing challenges for the industry is the rising cost of coffee driven by the effects of climate change. Adverse weather patterns are severely impacting coffee-growing regions, reducing yields and affecting quality. This is causing significant volatility in green coffee prices, which, in turn, places pressure on the entire supply chain – from farmers to roasters and ultimately consumers.

For an industry built on long-term sustainability, balancing these rising costs while maintaining accessibility and quality will be a delicate challenge.

My hope is for the coffee industry to achieve greater stability in pricing, fairness for farmers, and continued education for consumers. Farmers are the cornerstone of the coffee industry, yet many face significant challenges due to market volatility, rising production costs, and the impacts of climate change. Ensuring farmers are fairly compensated for their labour and expertise is not just a moral imperative, it is essential for the sustainability of the entire supply chain.

Equally important is educating consumers about the realities of coffee production and the value of supporting ethical sourcing. Through collaboration and transparency across the value chain, we can create a system where farmers, roasters, and consumers all share in the benefits of a fair and sustainable industry.

This article was first published in the January/February 2025 edition of Global Coffee Report. Read more HERE.

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