In a year when millions of people around the world changed how they lived and worked in their homes, De’Longhi has emerged as one of the big winners of 2021.
A preliminary report has shown extraordinary growth over the last 12 months for the company, hitting a record €3.2 billion (about US$3.6 billion).
This result reflects “the preference given to consumers by our brands”, says CEO Massimo Garavaglia, “in a context of a deep-rooted change in lifestyles at home.”
In other words, with a significant portion of the world stuck in their houses, the competition to provide high-quality, reliable and easy coffees to former commuters has been fierce.
The company is showing double-digit growth in full-automatic and manual coffee machine sales.
De’Longhi’s partnership with Nespresso has also proved to be extremely profitable, driving strong growth across their entire coffee segment.
Providing a custom range of Nespresso-compatible machines for home use, the two companies have struck the right note with consumers.
The major obstacle for all home-good companies in 2021 was of course global shipping and supply-chain issues.
De’Longhi’s initial report credits investment and expansion in production with managing those issues, offering some possible lessons for other market-leaders in navigating a highly volatile global sector.
For more information, visit the De’Longhi website.
